How The Concept Of Tourism Marketing Is Changing

If you’ve been in the tourism industry, you’ve probably noticed that tourism marketing is changing. Old-school tourism marketing was a race to attract the most visitors to your destination by making it look exciting, new and trendy.  Today, tourism marketing is more of a balancing act than a numbers game. Its goals and campaigns are more subtle. No destination wants …

Best Practices for Promoting Your Tourism Destination Internationally

Tourism is one of the largest and fastest growing economic sectors in the world. But with so many destinations competing with one another for the attention of international travelers, it’s become increasingly important to ensure your destination’s marketing is as strategic and focused possible.  If you are looking for thoughtful ways to promote your tourism destination internationally, consider these marketing …

How To Pick the Best International Representation in the Travel Industry

You know the importance of getting your travel brand out there, and how helpful it can be to get international representation to do so. Yet, how do you choose who will best aid your company in growing sales and reaching people around the globe? What are the things you should look for when finding a team to help you market …

How to Increase International Visitation to Your Destination

International travel is on the rise. If you’re in charge of marketing a destination, that’s good news, because it means your audience and potential visitor pool continues to expand. Now how do you get those travelers to your destination? You might need to refocus your marketing efforts to be more inclusive and aware of cosmopolitan needs. International visitors come from …

ConnectWorldwide History

September 15th, 2011 Connect-worldwide opens office in Russia. September 12th, 2011 Connect-Worldwide Canada awarded Scottsdale Convention & Visitors Bureau Public Relations Contract for Canada September 1st, 2011 Connect-worldwide has established Connect-Worldwide USA based in New York August 1, 2011 Connect-Worldwide announces France Office June 1st, 2011 Accor Partners with Connect-Worldwide to strengthen distribution in India. March 8th, 2011 Connect-Worldwide Acquires …

Record-Setting International Visitor Spending in July

Below is a press release from the Office of Travel & Tourism Industries (OTTI) FOR IMMEDIATE RELEASE Wednesday, September 14, 2011 Statement from Acting U.S. Commerce Secretary Rebecca Blank on International Travel to the United States in July 2011 WASHINGTON – The U.S. Department of Commerce announced today that international visitors spent a record-setting $13.3 billion on travel to, and …

Some Good News for Mexico Tourism

Anytime we at Connect-Worldwide hear about uplifting news in the tourism industry we get very excited.  This time around it’s about Mexico, a country that has seen a boost in the travel sector over the past two years!  This has all happened in the midst of  negative connotations it has received regarding travel safety… Bret Stephens of The Wall Street Journal recently discussed President Calderon’s …

Tourism has been identified by more than half of the world’s poorest countries as an effective means to take part in the global economy and reduce poverty.

According to WTO (World Tourism Organization) Tourism is increasingly a major, if not the main, source of growth, employment, income and revenue for many of the world’s developing countries. The sector is currently the first or second source of export earnings in 20 of the 48 Least Developed Countries, and is demonstrating steady growth in at least 10 others. As …