Increase visitation to NYC and Mexico City
Develop awareness and direct sales campaign through digital, out of home and printed media to attract visitors showcasing Mexico City and New York as premier destinations for travelers.
Radio, Tv Spots, Billboards, Bus Shelters and Print Media
Media exposure with all media outlets such as: New York Times, Travel Weekly, Crain’s, Notimex, AP, an all major newspapers in Mexico. Mayor of Mexico City acting as a witness of honor. Media value generated: $980,000 USD