Client
NYC & Company

Task
Increase visitation to NYC and Mexico City

Market
Mexico

Formula
Develop awareness and direct sales campaign through digital, out of home and printed media to attract visitors showcasing Mexico City and New York as premier destinations for travelers.

Collateral
Radio, Tv Spots, Billboards, Bus Shelters and Print Media

Budget
$150,000 USD

Result
Media exposure with all media outlets such as: New York Times, Travel Weekly, Crain’s, Notimex, AP, an all major newspapers in Mexico. Mayor of Mexico City acting as a witness of honor. Media value generated: $980,000 USD