For drive markets, a U.S.-based state convention and visitors’ bureau wanted to track media to understand if their digital advertising influenced length-of-stay, hotel bookings, and average daily rates against existing data.
Global air and hotel data company with over 750 million monthly unique visits and over 1 billion rich profiles worked with CWW to deliver greater value to its clients through our strategic use of global data company to:
- Measure return on marketing investment and strategy through transactional data and bookings
- Optimize marketing campaigns with real-time insights into media performance across digital channels
- Understand insights into in-location spending, competitors, and both known and unknown visitor behaviors
The state saw an average 3.6-night length of stay from this campaign and when they compared their ad-exposed audience to an unexposed audience, they saw an average daily rate that was $30 higher. They were also able to increase their budget by showing leadership new data on travelers that impacts future marketing campaigns.