Increase awareness of Arizona as a road trip destination focusing for Mexican travelers.
Joint partnerships with Arizona Office of Tourism, Eddy Warman, Tesla and Grupo Editorial Expansion to showcase what Arizona has to offer for the Mexican market.
Printed editorial in Life & Style magazine, social media amplification through Life & Style, AOT and Tesla social handles. Online editorial Quién magazine and Radio coverage Eddy Warman radio show.
More than $250,000 USD generated in media and social handles.